I agree. Sounds like a pretty standard ID ad.
A larger company might be able to afford a designer to sketch and test ideas all day, and an engineer to CAD and get ready to manufacture while a graphic designer is working on new branding etc.
Smaller companies can’t afford to have a person dedicated to every task. My current and previous role the Designer(s) dabble in everything from branding, creating marketing/web/social media content, dealing with factories and suppliers, as well as the raw ID from product scoping all the way through detail for manufacture/production drawing with boms etc.