Good examples of "Design Language"

Postby bearcat » Tue Apr 14, 2009 10:03 pm

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Greetings all! I'm pulling together a presentation on Design Language and am looking for some examples of brand/products that exemplify a strong Design Language. I'm looking for some designer help to get me past the obvious Apple, BMW, Dyson, Method, OXO, KitchenAid (which I've already used)

Any help is appreciated to get me past my 'writers block.'

BC

Postby bepster » Tue Apr 14, 2009 10:25 pm


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maybe you could look at some smaller design studios and designer.
most of the successful ones have a signature style, i.e. design language. Sort of a general theme by which they operate which goes back to a certain philosophy and inspiration that makes them special.

Barber&Osgerby, Studio Feiz, Nakashima, Jasper Morrison, Konstanin Grcic, Ron Arad and so so many more could be mentioned.
Just find the ones you like, look at why their things look the way they do and not like anybody else.

Postby d-flux » Wed Apr 15, 2009 12:04 am

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check out Mazda's 'Nagare' design language. I think its a great case study:

http://theburnlab.blogspot.com/2008/06/ ... guage.html

Postby davidwhetstone » Wed Apr 15, 2009 12:11 am

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i did an internship with DeWalt. That place really helped me out.

The words they used to describe their aesthetic were, "precision and strength." I think if you used those words in your presentation, it would be clearly understood. And to elaborate on precision, you will notice all vents run horizontally pointing down toward the point of work/action.

I hope that helps as a less traditional example.

D.

Postby cg » Wed Apr 15, 2009 1:01 am

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I'll try to stay away from Cars or Lifestyle/clothing brands:

Black & Decker, Ryobi, DeWalt (although is it just color?)
Lego, Playmobil
Bodum
Fiskars
Philips medical
Fluke
Crown
Bose
B&O
Leica
Braun
Belkin
Plantronics

Postby fgabbrielli » Wed Apr 15, 2009 1:06 am


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Hi
www.fiat500.com

Francesco

from Italy

Postby loafer » Wed Apr 15, 2009 8:44 am


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What about Architects ?

Zaha Hadid has a very strong 'design language'
Frank Gehry too, you know a Frank Gehry when you see one

Try and think outside of industrial design.
Even Stalinist Russian propaganda posters have a certain design language to them.
Hope this helps

Postby Spizzy » Wed Apr 15, 2009 8:53 am


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I'm having trouble finding images, but Volvo did a great job with their car keys a few years ago when they still had keys in the traditional sense. They pulled the signature shoulders off of their car designs and interpreted them as a key fob... it looked kind of like a squashed V70 with buttons on the roof.

I believe Porsche has key fobs that are abstractions of their vehicles as well. Personally I think Volvo did a better job, it was a bit more subtle, but hey I'm biased.

Stuff like that is a bit obvious though. There was a terrific article posted on the Core homepage a while ago... http://www.core77.com/blog/featured_items/a_periodic_table_of_form_the_secret_language_of_surface_and_meaning_in_product_design_by_gray_holland_12752.asp

Very interesting stuff, I've had the headline image as my computer background for a month now 8)

Postby Travisimo » Wed Apr 15, 2009 11:26 am

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IBM/Richard Sapper have a long term iconic design language.. back before Lenovo their stuff was instantly recognizable.

Postby skinny » Wed Apr 15, 2009 11:52 am

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Say what you want about their specific designs, but you can't doubt that Oakley doesn't have a very signature style.

Postby 123456789 » Wed Apr 15, 2009 1:05 pm

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Slingbox
Maxtor Hardrives
Seagate Hardrives
WD Hardrives
Netgear Routers
Targus Mac Accesories
Eton Radios
Palm
Motorola
XBOX
MS Zune

Postby ip_wirelessly » Wed Apr 15, 2009 1:08 pm

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123456789 wrote:
.....
MS Zune


You had me until here....

Postby 123456789 » Wed Apr 15, 2009 1:31 pm

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ip_wirelessly wrote:
123456789 wrote:
.....
MS Zune


You had me until here....


Haha, now I didn't say "good" design languages....just languages.

Postby yo » Thu Apr 16, 2009 9:35 am

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Good examples

How about

Nixon (esp now with their foray into headphones)
Burton
WESC
Tivoli
Phillips (New Norelco Architec stuff)
Chantal
Sigg
Blomus
Michael DiTullo
----------------
www.michaelditullo.com


"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby bearcat » Thu Apr 16, 2009 11:28 am

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Thanks everyone! Alot of great examples in here!

BC

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