This month it will be 10 years since I graduated from school and officially started the professional part of my life. I took a long weekend on the Oregon Coast, and have had a lot of time to just sit and think and reflect. I thought I would jot down a few things I've learned. They might not be helpful at all for you and your journey, but they are helpful for me.
The most important thing I wish I could have made myself understand 10 years ago: "Life is a marathon, not a sprint". I first heard that about 10 years ago. It didn't mean nearly as much to me then as it does now. You have to strengthen yourself with patience. Make a long term plan. Make a back up plan. Be ready to throw both away in heartbeat when a unique opportunity comes along. There will be times when you think you won't make it, but you have to keep moving forward. Just like a marathon, it is about doing your personal best, which in some cases may mean just barely finishing. If you pull out ahead at the start, you might not make it to the finish line. Finding your pace can be the hardest thing you will ever have to figure out. This is not meant to discourage anyone. You might be the next Marc Newson, it might happen fast (it didn't for him), but there will still be things to accomplish and learn. The good news is most of us will hopefully have upwards of 50 years to make mistakes, learn, improve, design, redesign, teach, mentor, relearn and hopefully make things better.
Empathize with your boss. I've had some great bosses who have been wonderful mentors. They took the time to understand me, to help me, to teach me. I didn't always take the time to understand them, the things they were dealing with, what they valued, or the trouble I made for them. I'm not saying not to challenge and question, but just think abut your boss from time to time. I've had some not so great bosses who I did not see eye to eye with. Looking back on them now, I think I understand some of the difficult decisions they had to make. Even if I still don't agree with what they did, or how they did it, I better understand the challenges they faced and how they reached the conclusions they did. Apply the empathetic abilities you use to think about people, consumers, and customers; and think about your boss with those a bit. Just because your idea is not picked, does not mean your boss didn't think it was a good idea. It just might not have been the right idea for the client, brand, project, moment, collection, larger direction. Think about the things your boss has to think about.
Don't take everything personally. It's business. Know that it is business. We exist to make things better. Better always implies better sales to the bean counters.
Take everything personally. It's design. Put your heart and soul into it. You are creating objects that people will use everyday. Objects that are with people in their most intimate, vulnerable moments. Objects that people will spend their hard earned money on. Don't ever take that lightly. Think about your work in terms of a natural history museum. The way arrowheads and ancient water vessels are displayed could be the way your work is displayed in 1000 years (and that injection molded USB hub will last that long in the dump by the way).
Take responsibility. Never say "marketing made me change this" or "engineering costed this part out". Every step on the road to commercialization presents unique design challenges that you didn't think about in your sketch, in your solid model, in your first prototype. Never stop designing at any point in the process. Collaborate with people you don't agree with. Guide the team to the best solutions.
Move around. Take risks. It's a big world. Get out and take a look at it. I never heard anyone say "I regret that trip to Istanbul", "If only I didn't start my own business", "I should have stayed in that job I hated".
Fail. We all do. When you fail, it means you tried something. That in itself is success. Cherish your failures.
Stretch yourself. Take jobs you think you might not be able to do. You will learn and grow.
Friction is a sign of movement. If it was easy, everyone would do it. When you find yourself struggling, it is often a sign you are getting somewhere. The only way to coast is down.
Practice what you preach. If designers don't support good design, why should anybody?
Pass it along. Give back to the design community in any way you can. When the water rises, all the boats float higher.
Have fun. for the love of pete, we get to design things. It is an awesome job. So remember to smile.
I'm not saying I do all of these on a daily bases, only that I wish I did. If you have any to share, please do. Add, subtract, agree and disagree.





