IDSA Midwest: Influence Conference Reviews

Postby yo » Sat Apr 05, 2008 11:25 am

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Day 2 at the IDSA:Influence conference and there have been a lot of great presentations and break out sessions. Typically we will do multiple blog posts on various presentations, but we always miss some. While I was giving my presentation on Trends, I missed Craig Berman and Scott Ternovits workshop on storyboarding... and you all know I like to sketch.

So we thought we would do it a little different this year and keep it in the discussion boards. Post up your thoughts on the presentations, your pics from the parties (last nights at Studio Kem was crazy...) and your sketchbook doodles when yo drift off in a hung over stupor (or was that just me?).
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Michael DiTullo
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Postby yo » Sat Apr 05, 2008 11:31 am

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Yesterday I saw a great presentation by Maurice Banks from BLU DOT, on business and design. I learned how 3 dudes on a $10 a day backpack tour of China could make business out of designing chairs called "Felt Up"... pretty much the American dream. Bruce told us about BLU DOT's other unbranded collaborations with various retailed like Crate & Barrel and Target, and how there entire business is centered around their concept of good, unpretentious design for everyone. Another audience member asked if they ever tried to sell in Europe, and it dawned on use that BLU DOT was really getting at an American Modernism.
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby yo » Sat Apr 05, 2008 11:48 am

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I got shut out of Paul Hatches "Futureshock" presentation because of over crowding, but got to sit in on Kirk Martin's talk. Kirk is a designer at Steelcase and he took us through a new product line the company will be making public in the next few months that reduced the number of skus needed to make an office system from something like 250 to 10. What was more amazing than that was the collaborative process that he employed to get the company to buy off on the design of this new collection that totally changes the way they do business. I've rarely seen a more humble and team oriented designer present such ground breaking work. He was pretty inspiring!
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby eco.iD » Sat Apr 05, 2008 2:01 pm

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Unfortunately due to my over indulgence at the after parties last evening I missed the Detox 3K and first two sessions suffering a major hangover thanks to whirlpool + encompas + kem studio, just kidding, great parties and excellent chance to mingle with the fellow IDSA members and party crashers. I made it down for the to start the Student Merit Presentations, all of which thoroughly impressed me, can't vote for a single candidate.

Yo’s Influence Trends speech proved that iconic design will always stand the test of time.

More to come…

Postby RigilKent » Sat Apr 05, 2008 2:24 pm


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Day two here at the conference. I am one of very few freshmen here and am learning a great deal of information. It is especially nice to learn what is out there in both the programs available to aid in ID and the different fields and and job opportunities out there. Having a great time

Postby shuphrk88 » Sat Apr 05, 2008 3:00 pm


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As a sophomore chasing the dream of becoming an athletic shoe designer, meeting YO was a great experience. Getting to talk to him, however briefly, was great. Also enjoyed the merit presentations! My Vote goes to Noah! U of I REPRESENT!

Postby eco.iD » Sat Apr 05, 2008 5:50 pm

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RigilKent wrote:Day two here at the conference. I am one of very few freshmen here and am learning a great deal of information. It is especially nice to learn what is out there in both the programs available to aid in ID and the different fields and and job opportunities out there. Having a great time


Welcome to Core77!

Let's get these gears a grinding...

Postby eco.iD » Sat Apr 05, 2008 6:04 pm

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I'd like to thank Valerie Casey of IDEO for her time speaking about the Designer's Accord.

http://www.designersaccord.org/

I first heard about the Designer's Accord yesterday in Steve Belletire's Influence Ecodesign session, which also made a large impact on my future and hopes for my career. I knew my parents gave me my initials for a reason... eco

Much thanks to all who made the Influence conference possible!

Postby yo » Sun Apr 06, 2008 2:59 pm

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eco.iD wrote:Yo’s Influence Trends speech proved that iconic design will always stand the test of time.


Thanks Dude. I took a walk through the Bloch addition to the Nelson Atkins Museum
( http://www.nelson-atkins.org/ )today and spent some time with the Noguchis, Henry Moore's work as well as the Brancusi pieces... it reaffirmed for me how much Starck, Newson, Lovegrove, and Rashid owe to these sculptors and the timelessness of great form and proportion at any scale.

Below is a page of doodles from the conference... I was listening, honest, but you know I can't stop myself from doodling. More pics to come from the conference, the awards diner... and the after party at that Jazz spot across the street.
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Michael DiTullo
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby yo » Sun Apr 06, 2008 3:34 pm

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Also got the opportunity to look through a lot of portfolios this weekend. Some were good, some had potential, some needed work. I was talking to another professional (Ray, you know you need to get back on these boards, I know your reading!) who said that he hadn't seen any folios with that "visual pop"... and I had to agree, until by chance I ran into David Whetstone in the lobby lounge before i checked out this morning. Great friggin portfolio, well rounded, edited down, large images, let me just flip through at my own pace and ask him the questions vs selling me at length. Complete package.

http://www.coroflot.com/public/individu ... sort_by=1&
Michael DiTullo
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby simon_four_fingers » Sun Apr 06, 2008 11:54 pm


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I had fun, got some good feed back, met some cool people. Made some plugs for my senior show: Friday, April 11 (this Friday). 5:30-8pm at Ispace, 230 West Superior, second floor, Chicago. Should be a fun time.
All in all, good time, and I'd say Kansas city,is really underrated grate city from what I saw of it.

Postby yo » Mon Apr 07, 2008 10:24 am

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A few pics from the awards dinner and after party at Jardine's.
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IDSA Student Merit Award nominees.
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DJ Freddy Anzures from Apple
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Conference Chair Jonathan Dien from Gravity Tank looking like he is about to drop from exhaustion
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Jon pretending to be sober, me trying to stand up.
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Last edited by yo on Mon Apr 07, 2008 10:39 am, edited 4 times in total.
Michael DiTullo
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby yo » Mon Apr 07, 2008 10:29 am

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Jardine's
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Michael DiTullo
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby yo » Mon Apr 07, 2008 10:42 am

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Me talking too much during my presentation... shocker...
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Michael DiTullo
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

Postby yo » Mon Apr 07, 2008 10:45 am

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Some quick notes from the Aruliden talk by Rinat Aruh and Johan Liden:
http://www.aruliden.com/

1) Use design to affect and create culture
2) Create Fans not Customers
3) Keep it simple


Words to design by.
Michael DiTullo
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"To give anything less than your best is to sacrifice the gift" Steve Prefontaine

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