I know what you mean- you want an image that’s a little more dynamic, not the typical static product shot taken to show features as clearly as possible. Don’t forget there’s a good reason for “boring” layouts. 
The thing that’s worked best for me is studying magazine ads, especially for sports cars, but again, you have to be careful that the image doesn’t make more promises than the real thing can deliver. You don’t want to cross over to the dark side, ie marketing.
The photoflex link is wonderful- thanks!