My guess is that no matter what we do, it depends on the people to save resources. We need to work trough design to create a change in the minds and the attitudes.
The idea: Use a simple design intervention on a standard product to generate an attitude change in the people.
The Slogan: People often see the problems far away and don’t take any action. The (laser etched) phrase intends to makes the user feel like a fundamental actor in shaping the future by bringing it to the present.
The Image: Demo taken from gettyimages.com, edited in a standard photo editing software. Total time: 40 min aprox. It communicates that taking care of water is related to the creation of life.
This could be part of a wider marketing campaign in which different phrases with stats could be engraved on water related products.
By the way: Did you know that we use around 77 galons of water per day? This gave me another interesting slogan: The Core 77 reasons to save water, or… Wii can make a difference 
