Social scientists in design research?

What is great to see is when researchers experience that designers can lead them towards better research methods and findings, and designers take a leap with their design process to achieve ‘higher level’ i.e. scientifically informed designs. Even if it feel awkward at first. For example, a Spiral Dynamics model doesn’t typically at first tickle a designer’s imagination or make it very practical to inform a design, but a researcher can make it practical and form a methodology. A partnership collaboration is probably the best way to have a close collaboration without losing each discipline’s interests.