I see it as a modern twist in his site. It isn’t the stereotypical Frankenstein, black with lightning. But the picture with the white background, tinkering with a technology not associated with finished shoes, the ability to concoct your own “secret” formula for finished good. That’s the vibe I got. I see it there at 50,000 feet, but you are probably right there needs to be more in the details. I would just hate to see the details go all Frankenstein.