A few notes:
- Understand how you will scale, if you setup a system that allows unlimited orders, can you fulfill those orders?
- Personally, your price point deters me alot. I can get a pair of really nice shoes for the same price that can be re-soled and last for a very long time.
- Better photos on your website will probably help alot.
- Understand your true value proposition, if its customization can you do it well with a reasonable turnaround time? Does this customization result in a higher price? Should the quality and visual elements be brought to a higher level to adjust to this price increase?