I don’t like 1.
- should be: “Do better than what you are expected to do”. Doing “more” doesn’t impress anyone if it doesn’t lead to “better”. Also I will never do “more” unless I get paid for it. Giving away work for free must be the single biggest mistake a “creator” can do.
Also 6.and 9. sound like “do free extra hours”. I have yet to meet the person who loves every single thing about their “creator’s life”. Even designers have to reply e-mail and sit in meetings. No use in pretending all that nonsense is fun.