Well isn’t this ironic, the video is not available in Canada.
Anyhow, I found this great and informative video from my government funded broadcaster. 
I think the basis for the product certainly has wings. It replaces a bunch of usually cheaply made, painful and large products into a single item. Its really interesting that the product took off from grassroot marketing. Sure it’s essentially the Tupperware model but it seems to go against the grain of a lot of technology products that get very large in your face marketing and publicity efforts in order to get mainstream acceptance. It’s also a really interesting way to play social media to get acceptance to a disruptive product.
The design seems to be lacking, both aesthetically but especially in terms of user relation. It would be an interesting study on how it could have been done better. It seems part of the experience is giving the user something familiar to other products and the other part is to have all the functions available to the user.
