Well, one of the things I learned is to keep things very portable, lightweight and good for transportation. Unless you want to end up with the back of your truck transformed into a jumbled mess. It also helps to have a 3D preview of your booth before starting the installation (yes we didn’t always use to do that). And make sure you put the interesting things on the outside of the booth near the walking aisles, for visitors it is like entering shops and most of them rather see the window shop first.