We have $10,000 - what should we buy?

VR-headsets are cool. But after everybody tried them on and played a game or two they will gather dust. I PROMISE you. There isn’t too much you can do with that stuff. Sure, you can do a 3D sketch of something but that is something you need a lot of practice for and the benefit is dubious. IF there is a use for VR at this point it is really niche and probably nothing a class of 35 as a whole could profit from.
AI is the most annoying buzzword of 2017 (in combination with “deep learning”) and has little to do with industrial design.

I second what Cyberdemon said and also say: buy less “flashy” stuff but things the students would actually profit from. Buy a whole bunch of 3D-printers and give the students free filament. Then require them to do a TON of physical prototyping at every stage of every project. The amount of portfolios out there with a ton of sketches and renders and no understanding of actual 3dimensional shapes is something universities should worry more about.