This is an excellent point I omitted. We vet ideas against our launch criteria. And most ideas can be killed in our 5% process, meaning we spend 5% of our time on them and that is all it takes to kill them. But if the idea is “good”, it will take a lot of resources to develop it. So is it sponge-worthy is a question for us to decide. What project is on top of the resource list, which are on deck and which are on the shelf.
But again, we always keep the person who submitted the idea in the loop, no matter if it was killed early or it is top of the heap. We are as transparent as we can be, and it is always appreciated.