What is BMW doing?

Their heritage is so minimal and visually light but now they’re moving to this crazy techno-luxury look at me form factor that just seems dishonest. The surfacing is really cool for sure, but I don’t think it’ll have much staying power. The i8 is already getting dated imo. I think that they’re losing their touch (with the exception of the z4). Which sucks because BMW has made some of my favorite cars.