Totally agree! I hit 15 years this year and just started a new gig. I’m a pretty visual guys, I have gotten up and sketched out frameworks and research plans on a whiteboard during an interview.
As you move up in your career you take on more management and move into more decision making roles. The key is to show how you can be a strategic partner to the business. How do you lead design to elevate the brands, enhance consumer lives, all while driving ROI. That being said you are still a designer and creative thinker, we want to see those skills.
My portfolio has roughly 3 groups of work. First work were I have led business teams in developing long-term innovation pipelines, second nuts and bolts product design work for developing new products for our brands, and last tools, process, and practices that I have created to create efficiencies, and shepard creative thinking.
J