Newly Released Work (All Product Types)

LOL, the old freudian auto correct. The founder owns a few businesses so this isn’t where his cash is coming from.

Fusion Guitar - Smart guitar with iPhone integration. Pretty amazing to use. All in one design; speakers, amp, and effects. Plus heaps of cool apps for effects, tutorials and producing music. Designed this a couple of years ago and now shipping.
Successfully crowdfunded and delivering to backers now. Also taking pre-orders for everyone else.

Congrats Mike! That thing is awesome! I could use a guitar with built in tutorials to improve my ham fisted playing… when people ask me if I play guitar I always respond by saying “Well, I own a guitar…”. Nice to see some design and innovation in the musical instrument space.

Mike, that’s badass! I dream of designing a guitar some day. How’d you get onto that project?

It was actually the idea of one of the guys in the office and we had a new initiative in our company (consultancy) to help launch it to market. Pretty lucky to get to work on it. Awesome that it is a real product now. Have one at home and it is cool to play with.

Cheers Mike. I haven’t played for years and its great to be able to smash a few tunes out again.

Hey guys,

Super excited to finally share CRAFT, Logitech’s new flagship keyboard.
I’ve been the ID for this one from start to finish so it’s pretty awesome to see it being announced.
It’s the first time that we are doing a metal part this big on any of our core products so it’s been a pretty wild journey for us with many trips to suppliers and lots of discussions to convince the business to invest in design.

We made a pretty sweet video with Pawel Nolbert, an awesome visual artist.

Head over to Logitech Craft Wireless Keyboard for Advanced Creativity & Productivity to find out more.



Looks fantastic! Congratulations!

Cool keyboard. Very consistent design and finish. Is just the top part metal? Touch wheel looks interesting. How’s the feedback on it?

I looked at the image and thought some of the logo (“_tech”) rubbed off tho :wink:

R

Gorgeous! Congrats!

Thanks a lot guys. Glad you dig it.

Yes, the top bar is a deep drawn metal housing, then machined. That was quite a challenge getting that to work.
Our supplier, even though a large manufacturer, had to invest substantial R&D but we felt that it was crucial to have a solid aluminium bar to express the power and authenticity of the keyboard.
I was super lucky to work with an awesome ME on this project which really helped and with whom I spent countless hours at the supplier in China, trying to get this to work.

So far, feedback has been really good. We seeded the product about 2 weeks ago with tech press and most have really taken to the UX of the product and see the benefit.
We made these little explanatory videos which hopefully communicate the use-case. There are a bunch for the programs we support for now at launch. We will add to the line up as we go along.
Here the one for PS:

We are at IFA, in case you guys are there and you can try it for yourself :smiley:

That is hot. I need to inked that video for posterity :slight_smile:

Ah thanks Yo.
I couldn’t get the embedding to work for some reason.

It isn’t super obvious unfortunately. You take the video identifier (last bit of number and letters in the youtube link Logitech Craft in Adobe Photoshop CC - YouTube) and past it between the Youtube brackets. So it looks like this:

zGAtPoguA34[/youtube

I left the last bracket off so you can see it.

I want that keyboard. Nice work.

Damn Bengt, that’s awesome! Love the knob.

These came out several months ago but I never posted them. I worked on these at my first job. The goal was to take the existing bags/cases and give them a premium style upgrade. For the hunting/shooting market, history and heritage are valued highly, so I went with waxed canvas, leather, and solid brass. It was cool to develop a VBL for a sub-brand. Looks like the pistol cases are all gone and most of the rifle cases are gone too, so that’s a good sign!

Range bag:
https://www.midwayusa.com/product/647317/midwayusa-waxed-canvas-40th-anniversary-pistol-range-bag-olive-brown

Rifle case:
https://www.midwayusa.com/product/410532/midwayusa-waxed-canvas-40th-anniversary-shotgun-case-42-olive-brown

Damn, there is some nice stuff on here!

I saw the keyboard on linkedin yesterday and now I need it in my life!

I love the colours and textures on those bags as well, I don’t own a rifle, but I could see myself with the other bag. Nice work :slight_smile:

I mean no offense Bepster but I honestly find that keyboard to be a gimmick, as well as the motion sensor speakers that Logitech just launched.
I once had a Griffon Powermate which could be setup to do all that the knob on this keyboard can do, yet I never used it. I also read many reviews saying they never bothered to use it, it just didn’t get into their workflow naturally. Unless it is programmed to work out of the box with software I am not certain it would be used. I also don’t understand why it has to be a huge knob to do some basic functions and not something a lot smaller either?
I once bought a Logitech wireless trackpad that claimed different gestures could be set up to perform different tasks thinking I would be able to set up gestures to key combinations for software, but that was not the case when it could have easily been so. I think a trackpad in which you can use gestures would be a better input method than a knob. If you can encourage Logitech to make this it would be great!

No offence taken :wink:
It is somewhat a niche product.

This is actually what it does. We have worked closely with Adobe to develop meaningful functions for the dial in PS, AI, ID and also have specific functions for more productivity oriented software such as MS Office.
Have a look at the different short explanatory videos we made in order to explain how our offering is different from what’s been out before.

For us, it was always most important that we have a strong collaboration with partners such as Adobe when developing the software in order to offer something that actually does have the potential to make your workflow faster, more intuitive and easier.

We have looked at size and proportion a lot in this project. We needed to balance the tech that’s inside the dial with a comfortable physical UX.
So the size is very much driven by its components and I am really proud of the engineering team for actually cramming a pretty complicated piece of hardware into such a small package.
After many rounds of prototyping and testing, I am pretty happy with the final proportions.

Logitech is leaving behind lefties once more! Shame! dingding Shame! dingding Shame! dingding :wink:

I am wondering, is the decision to leave behind 15% of the world population every time you design a product with right-handed bias hard? Or is it just a given at this point?
Ok, enough ranting… cool product, looks pretty slick, not a fan of the key design though, looks pretty retro - I mean, the dated kind of retro. I totally dig the round typewriter-style keys logitech did before… but maybe they are not appropriate for a “high productivity” Keyboard? No idea, never tried them. But overall, really really nice! Thumbs up!

And now go back to the drawing board and make me a lefthanded MX Master :slight_smile: