Being a person with a bicycling fetish, I know full well that any startup selling a cycling accessory, and especially a cycling accessory such as this, has absolutely no money other than returning cans to Michigan with an empty USPS truck.
Fusion Guitar - Smart guitar with iPhone integration. Pretty amazing to use. All in one design; speakers, amp, and effects. Plus heaps of cool apps for effects, tutorials and producing music. Designed this a couple of years ago and now shipping.
Successfully crowdfunded and delivering to backers now. Also taking pre-orders for everyone else.
Congrats Mike! That thing is awesome! I could use a guitar with built in tutorials to improve my ham fisted playing… when people ask me if I play guitar I always respond by saying “Well, I own a guitar…”. Nice to see some design and innovation in the musical instrument space.
It was actually the idea of one of the guys in the office and we had a new initiative in our company (consultancy) to help launch it to market. Pretty lucky to get to work on it. Awesome that it is a real product now. Have one at home and it is cool to play with.
Super excited to finally share CRAFT, Logitech’s new flagship keyboard.
I’ve been the ID for this one from start to finish so it’s pretty awesome to see it being announced.
It’s the first time that we are doing a metal part this big on any of our core products so it’s been a pretty wild journey for us with many trips to suppliers and lots of discussions to convince the business to invest in design.
We made a pretty sweet video with Pawel Nolbert, an awesome visual artist.
Yes, the top bar is a deep drawn metal housing, then machined. That was quite a challenge getting that to work.
Our supplier, even though a large manufacturer, had to invest substantial R&D but we felt that it was crucial to have a solid aluminium bar to express the power and authenticity of the keyboard.
I was super lucky to work with an awesome ME on this project which really helped and with whom I spent countless hours at the supplier in China, trying to get this to work.
So far, feedback has been really good. We seeded the product about 2 weeks ago with tech press and most have really taken to the UX of the product and see the benefit.
We made these little explanatory videos which hopefully communicate the use-case. There are a bunch for the programs we support for now at launch. We will add to the line up as we go along.
Here the one for PS:
We are at IFA, in case you guys are there and you can try it for yourself
It isn’t super obvious unfortunately. You take the video identifier (last bit of number and letters in the youtube link Logitech Craft in Adobe Photoshop CC - YouTube) and past it between the Youtube brackets. So it looks like this: