patents are all brands - utility and design. Not sure what the split is
oh yeah! I saw the same resistance from established sales teams. It was difficult to gain alignment on individual vs. company goals at first.
We did a whole SKU rationalization exercise and discovered that some brands really needed some cuts - others: not as much as we thought.
In some cases we needed a clear definition of one brand vs. another.
We still have a ways to go, but I’m very proud of the progress made in 2 years.
The design work for rbt was a particular highlight.