Yoplait's New Branding Strategy

The glass jar gives it a premium/traditional feel, but I wonder about its environmental impact. And one of the things I often drop on the ground while unloading groceries from my car is the yogurt, I suppose these will shatter on impact.

They are supposed to be on store shelves this month, as soon as I try it I’ll post some comments (this new branding is already having an effect on me :laughing:).