I’m closer to 20 years now, but last 10 since I’ve been running my own consultancy I’ve take a similar approach- both Breadth and Depth. I try to communicate my experience by showing -
- A lot of projects. I’ve brought over 100 products to market and worked with so many different brands, I have a lot of variety and different projects in the mix.
- Process and knowledge that come with experience. All parts of the design process from deep strategy, to hands on design, art direction, technical development, marketing, graphics, branding, packaging, etc.
- Full stories. I’ve been fortunate to work on several long term projects that go all the way from brand development to final product and marketing. Showing the full story shows how deep I get involved.
Beauty shots are nice, but I’m always skeptical of portfolios that just have lots of nice beauty pics and nothing else.
Portfolio at http://www.directivecollective.com
R