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Magestore Omnichannel retail definition
Great, so now that we’ve stated that omnichannel is being used merely as a buzzword for crosschannel with finesse – what is omnichannel? Omnichannel is about true continuity of your experience. But what’s key is that it extends beyond a single brand’s universe. Being omniscient is perceiving and understanding all things. Not all things at Best Buy. Not all things at Target. Not all things at Gucci. Omni is perceiving all things. And the best way for a customer to perceive everything is to allow them to own their data and experience, then give them the ability to use it to guide creation and context of every future experience.