Being a consultancy we do a lot of visualization work for our clients, specially for the aircraft industry. There is no cost efficient way to make prototypes at this scale so we rely heavily on renderings. Sending parts of the job out would be missed revenue and would slow us down quite a bit. Our clients often request renderings during the bidding process which I’m sure sets them apart and helps paint a better picture of their proposal. The key is always model quality, data management, lighting and material accuracy…it’s hard lighting the inside of a tube.
