True, I typically recommend both. Depending on the complexity of the model, a good photo ready model from E-Proto or Image in Taiwan is going to cost $8k-$15k. Then hire a great photographer, at least $5k maybe $10k depending on the level of the photographer and the scenes you want shot, and you might be right back to $20k… but you get the model to show retailers and have at trade shows. That is why typically I recommend both. Yes it is $30k - $40k, but it is all part of doing business if you want to run with the big dogs. I can tell you based on experience that the budgets at the big valley and Asian tech companies are 10x that for one video shoot.