Fuse Project: Didn’t Frog used to say they take projects that make them rich or make them famous? I think FP must have gotten some $$$ for their work. Bravo!
Moreover, I remember a story from my Uni days. One prof was hired by Cray Supercomputers to design a new box. His firm kept bringing up that it seemed like their was no future in supercomputers and they should do a Cray PC. The company went bankrupt before the new super computer box design was made.
As designers, we can try to make clients see that their business model doesn’t work, but at the end of the day it is their decision.