juicero already issuing refunds

Can’t fault the product development teams at all for smelling a huge opportunity to design a bad-ass piece of hardware with costs irrelevant. Who doesn’t want to do this? All those well-finished, machined aluminum internals are like lab equipment. As the article says “hopelessly expensive to manufacture and assemble”… just a laughable concept, but if the backers had the dough, who wouldn’t take their money?