Still a very relevant discussion isn’t it. It is often overrated how well products advertised as green or fairtrade do on the market. Yet we are part of a sustainable system ourselves and we like recycling and sustainable energy. If we look at the numbers then yes, we do have an effect on the climate, but not in catastrophic ways. The planet is self-stabilizing and will survive. It is warming up now but not too far in the future will cool down again for a new ice age. Also the ozone layer is healing now we stopped using harmful chemicals. So I think innovation will be very much ground up, bioplastics and biodegradable additives becoming more and more cost-effective and common. They will not be the major selling points of a product, it is just the industry slowly evolving. We are now at the time where we are seriously considering how to innovate sustainably and with the shutdown of coal power plants, the transition to more sustainable energy production by water and thorium reactors as well as Tesla’s Gigafactory plans, get us a long way.