So in order to defend this you would have to be claiming;
A: The owner frequently visits the cinema.
and/or
B: The owner has shown interest in Beauty and the Beast through Google Searches or YouTube video views or other.
and/or
C: The owner has shown interest in [insert actor] who features in the film through other Google services.
If any of these or similar are the case then I agree the “ad” is more acceptable. However, what is your opinion if none of these examples or similar are true and relevant?
Also do you think whether or not it is an “ad” depends upon whether it is financially motivated or not? I would say that is an objective differentiator, personally.