rGood concept, I 'd like to see a little more exploration on the concept and the form. It feels a little crude. Typically I’d like to see at least 5 iterations on the archetype and at least 3 archetype concepts.
I thought you might find this interesting. A concept my team and I worked on back in 2012.
The first sketch was the archetype concept that was approved to go to the next stage of iteration. there were 10 completely different archetypes proposed.
The second image is the final iteration that was selected to move forward. There were 3 form iterations proposed. Once this one was selected it went through another round of detail exploration and intense surfacing (not the complex surfacing around the loop area.
Lastly the video is the production unit. Sorry for the bikini clad girls. I recommended to marketing we cut that or at least shorten it… it is a little embarrassing now.
