Thanks! The original post was too long for my attention span after a day long strategy workshop (9 hours of product category analysis… ouch, I digress)
Looking at the portfolio, I’m not seeing a lot of broad ideation, concept assessment, concept exploration, form refinement or advanced surfacing. All critical things in my opinion. For example on the loudspeaker thing, it seems like you locked in on the idea vety quickly. You show a graphic of the design process but it should be a funnel of ideas looking at
- what are you solving for?
- research into how loud speakers work
- broad ideation of many different archetypes
- concept assessment and testing
- concept down selection and refinement
- final concept iteration and detail/surface development
- final product
I feel like a lot of process is missing and there is a jump straight to CAD. Show more of your thinking and I think you will get better responses.