studiomkllc wrote:Ideas are cheap. Am i wrong on this?
I guess it depends on what you consider an idea:
- I have an idea for an ergonomic modular chair. (as is that is a very empty statement ), yet I'd like to think that not everyone can come up with novel ideas, or good questions, so if after studying the market and chair construction, ergonomics and some lucky insight you come up with I have an idea for a modular chair whose mechanism is cheaper and more efficient than the Aeron, and with good specific ergonomics that fills a specific hole in the market, then I believe ideas becomes less cheap, and maybe can be upgraded to valuable potential solutions.
- How about when you add sketches and prototypes, the idea then becomes a process of finding the right solution, that surely has to have value, but they seem cheap because we can't easily protect them and so anybody can use them at that point.
- How about when you iterate the whole process, it costs both money and time, so I think it shouldn't be worthless.
- The payout to all this activity unfortunately comes at the end ( kickstarter and crowdfunding have moved it closer up to the original idea), so unfortunately the final execution usually get's the majority of the credit ( along with marketing which of course is necessary).
So I think it is not entirely wrong, but not entirely right either and depends on your definition, a difference in between intrinsic and apparent/monetary value could also be helpful,not sure we are on the same page.