I transitioned to digital products. If you have experience doing more typical graphic design work (which may be the case if you were doing POP or package work) a lot of those skills can transition into a more typical UI/visual design role.
The barrier to entry in designing an app or website is extraordinarily low, and there is a much bigger market. Scottsdale still may not be the epicenter of tech, but you may be able to sneak by building websites for local businesses or using your network of contacts from your ID days to see who might need support on that type of front. Combine that with self taught lessons (or a boot camp/General Assembly-type course) in coding and you’d potentially be able to pivot into using those same basic design thinking skills but applying them to something else.
I can tell you hunting through resumes that there are a lot of applicants who have tried to do the same thing, but almost none of them come from design backgrounds which means you can tell who does/doesn’t have an eye for design very quickly.