BlackBerry's new Creative Director is...

The Brief, Bumbling Tech Careers of Alicia Keys, Lady Gaga, and Gwen Stefani

For a minute in history, it was oh-so-cool for legacy tech companies to hire pop stars. It didn’t work.

https://backchannel.com/the-brief-bumbling-tech-careers-of-alicia-keys-lady-gaga-and-will-i-am-f64f8770ed88#.jvqbtfo9p