Hatchimals has gone down brilliantly, I actually quite want to get my hands on one myself! I still love how many general toy design rules this flies in the face of; the largest part of the product (the egg) is thrown away, the most exciting part of play (the hatching) only happens once and cannot be repeated, and it has the added logistical nightmare of shipping with batteries. I also love to think of the original conversation between design and engineering, figuring out how to make the bird hatch out of it’s own egg!