I was able to realign all of those functions under me a couple of years ago. It is really starting to pay off now in my opinion. Right now I have two teams. 1) ID, which is what you would expect it to be. 2) Brand Design, which is every other design activity. On that team I have graphic designers, a photographer, a motion graphics designer, and a copy writer. So it becomes very efficient to have all of design aligned under one head and I report directly to the CEO.