" The team also designed the website, shot and edited the launch video, shot all of the product photography, designed the print ads, and designed all of the event materials for the press launch."
So great that your group was able to take ownership of this. At SU is this typically the domain of a marketing or other internal/external marketing design resource, with this body of work being something you wanted to bring internally?
We have battles over website/product photography/layout issues weekly with our marketing dept as they have the need and requirements all figured out, but lack a strong art direction POV.