I would agree the light is getting there…
Looking at your website it feels as if you are an engineering firm that is trying to expand on your design capabilities. I say expand because i have a very broad view of who i refeer to as “designers”
a few questions:
- what are you trying to achieve by exploring this new design capabilities for your company
- do you have any experienced designers that subject matter experts in that area (other then engineers)
a. styling
b. form development
c. ergonomics
d. design PSYCHOLOGY - if you do are they the right ones capable of helping to achieve your vision for your company
- if you dont have them internal consider hiring consultants who can either
a. help you understand who you need on your team and how to properly integrate them
b. help you on a few projects while at the same time providing you and your team within insight into What they are doing / Why they are doing
it / and how they are going to do it.
Just a few quick thoughts.