It is interesting that you brought up this example! We looked a lot on this one, but we realized that all their Products that had a direction in “Power” or any changing movement, it was a different type of design. We did our first sketches similiar to this one, but got feedback from mentors that our vacuum cleaner looked like it didn’t want to move. Therefor, we changed our style to go for their Tools that had movement. They have edges, similiar to a thunder as their logo, not so much chamfers as their other products. The black colors almost captures the Tools from behind, and the red goes from the front and towards the back in a edgy style (like a thunder). If you look at our sketch (the only one we showed) you can see chamfers, more details and so on. I will see if we can change the presentation so you can see better our way of thinking.