Good question! I don’t have a good answer for that, if it is appropriate or not, besides that we were assigned the Company by tutors. Todays cleaner looks very plastic, boring and breakable. So we tried to go in the opposite direction with Milwaukees language, to express a more powerful look and “cool”. We were given different companies, and the lesson were mainly to learn how to study companies language and express it in a robot vacuum cleaner.