You are correct. The medical device field is wholly lacking in aesthetics. But when you only have 3 or 4 competitive companies, it is not needed to gain an advantage. It’s a tool not a jewel mentality won’t be overcome and using excessive resources trying to will only be bad to the bottom line.
But that is to say there isn’t design in medical devices. On the contrary, it is design is at its finest. The focus is on outcomes. Or at least, it should be. The new head of HHS may change it back to the way it was. Then new and shiny matters, not improvement.