Good discussion guys! Now that I have had some more time to think this over, I think the technology like most of you have said could be a cool tool, but is really nothing more. Part of this is that the technology from my understanding uses existing archetypes and data points, where as much of what we do as designers is reliant on progressing from the past. And there is truth to it being considered topology optimization, something I know Ross Lovegrove (among others) has been using extensively for some time now.