I was saving for a downpayment on a house, and used that money for my first production run instead.
Success can been seen many ways. Did I sell all the product I produced? Yes! Am I mega rich now? No!
Setbacks have never been major, like losing 10’s of thousands of dollars on a unsaleable product. The biggest challenges have been around getting the products made exactly as I wanted, for the price I wanted (rarely possible - there has to be some give and take).
At this point, I am confident that almost any product I make for the brand could sell for above break-even, so the risk is lower. It’s taken a while to build and to get to know my audience though. Audience is the #1 asset for a brand like mine.
Where there specific setbacks that you were thinking about?