I love the idea and would like to try one.
Usually I do not comment on marketing, however I feel that I want to give myself permission to do so, as I think that it is a mistake to market it as a competitor to a Mac. It feels like they want to target Mac users which I think is a bad idea, as a Mac is a Mac because Apple is good at making one, Microsoft is good at making Windows computers and I personally much prefer using Windows than Mac. I like it’s interface and I have grown accustomed to it. But I think that Microsoft has to embolden it’s identity and not keep fighting it’s image with Apple. Why do they feel the need to call it a Microsoft Surface Studio? It is like following the trend of the Apple iPad or the Samsung Note. If they drop the Surface for instance and call it a Microsoft Studio it will give it a much bolder image and I would certainly be prouder to own one than own something that resembles a Mac.
Just my humble opinion about the marketing aspect.
Again I would love to try one.