What are you reading?

Its kind of 1970’s touchy-feely and engenders a righteous response from the reader, a la Atlas Shrugged does with college freshmen (disclaimer, that was me at one time) - but the arguments and advocacy for a thing called Quality should resonate with any good designer. Loved the bit about the aluminum beer can shim.

I’m reading ‘Understanding Industrial Design’ by King and Chang (ex-IDEO ID guys). The book is targeted toward UX designers (or other collaborators) to learn about ID. I’m finding it useful and enlightening, like how reading a history of your own country written by a foreigner can be enlightening (for example - De La Démocratie en Amérique by Tocqueville, or The Right Nation by Micklethwait.)