I was recently working on my company’s name and logo.
One of the most difficult projects I have ever done.
For my side the drivers to choose the name where the following :
a) I did not want to use my name as the office will be a joint venture between my wife and me. Then, as we will be working with many partners we wanted to keep our names (egos?) away so the end “product” is kind of a product of a team and not a person (or group of persons).
b) As we are coming European/Asian and we hope that we will have partners, clients from both continents we did not want to really have a letter-based name so we opted toward a name that includes numbers. In this way the name is more international and can be pronounced easily in every country (hehe… big ambitions)
c) As TimF mentioned, we checked if the url is available and we immediately purchased it.
We plan to have the whole process as project case. When everything is done, I will post the link of our process here.