Whatever it is they’re pushing towards. Purposely left vague. Maybes its the exact job they want, or the work/life balance they’re after. Maybe its satisfaction that they’ve maxed their potential. But I guess thats my Type A personality talking. Not everyone is wired this way. (I’m seriously holding back from typing out a full reply, because I feel like I have to acknowledge the Type B person at every point I make in this thread). So I’ll leave it at this.
I personally feel if in college you push your skill sets to to the next level you’ll have more jobs options when you graduate. Students often forget its not you against your classmates for jobs when you graduate. It’s you against every other single industrial design graduate (and recent grad) looking for jobs.