This post seems more like an advertisement than a request for design feedback…
Gotta say the branding, logo and packaging all look like something I would buy for my 7-year-old. I don’t know that I would think coffee at first glance, and I get that this is what you are going with by saying “y’all take coffee so seriously”, but I am not sure it will translate to a product that coffee consumers will feel compelled to purchase.
All the design and branding aside, it will all come down to how well this coffee tastes. I have a general rule that everything tastes better with bacon, but I am not too sure about these flavor combinations.