Nice progression Gerry. That is why it is so important to move beyond your first few concepts. Getting feedback is just one tool to get you out of your comfort zone. I like to look at products in all different industries and from all different time periods as well. Often there are similar problems that others have solved, even if in a totally unrelated product type, or in nature. Combine this with generating a target user and identifying the other products and experiences that this person values.