BioLite Kettle Charge: Did they skip the industrial design?

Being into backpacking I have looked over their products quite a bit. Some of their stuff is pretty nice, but yea, that handle looks terrible to hold, especially when you are trying to pour boiling water. Also…that spout.
In all though, I struggle to find how the same consumer who is going to use a wood burning camp stove is also the same consumer who brings their iphone with them into the backcountry.