Looking for your feedback

I think the short answer is it depends.

Certainly there is a lot more hybridization out there. When I was at frog, and where I work now, the hybridization tends to be between graphic design, motion graphics, interaction design and visual design… not so much on the coding side of things.

When I came onboard here the graphic design team was very much a set of adobe illustrator operators. I flipped the expectations as I grew the team though so that every designer is expected to at the very least do interaction wireframes, traditional graphic design, build things in prototyping apps like InVision, the ability to wrote light copy for social posts, some light skills in animation, photo retouching, and video editing… the mediums are so broad now, you don’t want to limit yourself.